C̄ulture

The

Capital

An independent creative agency, built on purposeful storytelling & design.

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Branding & Marketing

Graphic Design

Campaign Strategy

Social & Digital

Events & Activation

Film & Content

A smiling young man with glasses playing a drum surrounded by hanging dried leaves or corn husks.

An elderly man is sitting with his legs crossed, wearing a camouflage sock on one leg, and holding a carved wooden mask in one hand while carving it with a small knife. He is smiling and looking down at the mask.

A woman demonstrates traditional weaving with bamboo strips while another person takes a photo of her.

I am Melanau

This film is dedicated to preserving the Melanau cultural heritage, in a sincere and authentic way possible, to highlight the community in Mukah and to foster pride in being Melanau.

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A smiling man with glasses sitting behind a makeshift wooden and bamboo structure decorated with dried leaves and plants at an outdoor market or event.

Indonesian people wearing traditional conical hats and batik clothing during a cultural event, with a decorated bamboo structure and greenery in the background.

Two individuals wearing traditional masks and costumes, attending a cultural event outdoors during the daytime.

Black background with white polka dots, featuring various white stylized text and logos for different brands or businesses, including 'Siet Mukah,' 'Sunrise View,' 'Mamy,' 'Serao Tigan,' and 'Pak Din Grill & Gravy.'

Back of a gray T-shirt with a graphic of a crying fish on a grill, surrounded by apples, fish, and cooking tools. Text reads 'Pak Din Grill & Gravy,' 'Puncak Borneo,' and 'Western Cuisine'.

A jar of Kelulut honey with a honey dipper hanging beside it on a plain background.

Pathways

Our programme dedicated to empowering rural and local businesses, through re-branding, marketing, and storytelling.

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A beige tote bag with an avocado graphic design, placed against a light background with shadows of leaves.

A colorful, geometric-style box of Kellogg's Froot Loops cereal with illustrations of the cereal pieces and a teal background.

Package of salted salami with black and white labeling, featuring a croissant illustration and product details.

A white sign with black text reading 'Sunrise View Village Stay' and an avocado graphic, mounted on a brick wall partially covered with green climbing plants.

Stinablis Rebranding

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White T-shirt with a yellow and black checkered graphic design hanging on a wooden hanger.

Business card with green and yellow geometric pattern on the back and contact information for Jacob Jim on the front, including name, title, address, phone number, email, and website.

Person with black hair, wearing glasses on their head, a beige T-shirt with text about IndoPacific exchange festival, and blue jeans, facing a person speaking into a microphone at an outdoor event.

A bright green biohazard symbol on a black background.

IXF 2025

The inaugural Indigenous Exchange Festival is an event with objectives to incubate cultural conversations, and celebrate Indigenous heritage of Indigenous communities within the region.

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A man sitting on a chair performing with a microphone, wearing a patterned shawl, in a lively indoor setting with musical instruments, plants, and people in the background.

Poster for the Indigenous Exchange Festival 25 featuring a black and white background with a person’s face overlaid with red and green graphic shapes and text.

A man with gray hair laughing and touching his cheek with one hand, standing on a dirt path in a rural area with green fields and mountains in the background, wearing a black jacket and yellow beaded necklace. Text overlays: 'yosifu kacaw' and 'TAIWAN'.

A man with glasses and a bun hairstyle sitting cross-legged, speaking into a microphone and gesturing with his hand, during a performance or event with two people in the background and musical instruments present.

A woman with long hair resting her chin on her hand, with the text 'If not us, then who?' and 'Indigenous people have the power to reclaim our stories & shape our future' over a pink background.

Portrait of a man with short hair, wearing a black and white patterned jacket, against a black background. Text overlay reads 'eko supriyanto' and 'INDONESIA'.

A woven straw basket with black and natural colored patterns, featuring a hanging tag that reads "Jonita Aayat Penan Basket" and "Date handcrafted by the Penan community."

A clear glass jar with a cork lid filled with white Highland salt, labeled with black text indicating it is Tuchuk Bakelalan Highland Salt, weighing 567 grams, with a note that it does not supply iodine.

Red circular container of Enselup natural powder dye with a stylized bird head illustration on the lid and product description on the side, including details about traditional dye sourcing and weight.

Ruang
by Tuyang

This is a branding and product innovation project that covers 17 small, cultural and rural entrepreneurs from across Sarawak.

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A group of five people sitting around a table, engaged in a discussion. One person, standing and leaning over, is pointing at a paper, while others are taking notes or gestures. The table has several cardboard boxes, papers, pens, a smartphone, and a water bottle.

An orange glass jar candle with a white label that reads "Organic Bloom" and "Scented Candle" in black text, with the scent "Lemongrass" and description of relaxation and stress relief.

Collection of six black-and-white logos representing various brands or businesses, including 'Orga & Bloom,' 'Mikerona,' 'Tucu Buduk Bui,' 'Dua'manik,' 'Enselup,' and 'Kiran Mukah,' each with distinctive graphic elements and text.

Out of office.

Smiling man with glasses behind a structure decorated with woven paper and bamboo, with a table and water bottle in the background.

Here’s the side of the business you don’t usually see - stories, learnings, and moments while working with communities that give meaning to what we do. If you’re after honest insights and meaningful narratives, we’d love for you to read along.

read our blog